Branding Illustration
Flour package design series. Each package with a different type of flour for specific type of dough - Bread, pizza and pasta. And in addition, a package with dehydrated sourdough to create a bread starter. 
The goal was to create an Identity that is playful and presents the high quality of the product, encourages food lovers and to turn their baking to a fun and learning experience for all the family while delivering the highest standard pastries and bakes.
To achieve the playful tone I drew naive doodles using soft pastels to mimic the mess flour leaves behind. While the black package with a hint of colour kept the design elegant and informative.
Packaging template